what is storybrand marketing
StoryBrand Marketing is a 7-part framework designed to position your business as the guide and your customer as the hero.
Here at Bergman Marketing we use the StoryBrand 7-Part framework to transform your business into a story that potential customers want to be a part of.
How does it work?
Our brains are designed to survive and thrive. One of the main functions our brain tries to avoid is wasting calories thinking about something that won’t help get us ahead.
That’s where story comes in. Our brains enjoy story because story doesn’t use up calories like thinking does. Think about it. Why do we all love entertainment so much? Because we can turn our brains off and just absorb. The StoryBrand 7-Part Framework turns your business into a story so potential clients don’t have to think. Sounds a little strange but it’s potent. Way too many businesses are missing out or qualified clients because their messaging is unclear and uninteresting.
The StoryBrand 7-Part Framework was originally crafted by “Building a StoryBrand” Author, Donald Miller. We highly recommend reading “Building a StoryBrand” if you have not yet. Here’s the link: https://amzn.to/3TN09XR (Note: This is an affiliate link)
What next?
Using the StoryBrand framework is an awesome way to position your business above the rest. However it can be difficult to do it on your own. Before I became a Certified StoryBrand Guide I was in your shoes. I had a coaching business and I remember staring at the screen with no direction. Learning how to implement the the SB7 framwork took me years. But after I finally got it I was landing qualified clients left and right.
I want to save you the years of practice and frustration. As a StoyBrand Certified Guide I can help. Here’s how it works:
Book a Call with me
Get a Customized Playbook (AKA Brand Messaging Guide + How To Implement) \
Generate More Revenue
Book a Call today. And in the meantime, grab our 5 Steps To Creating An Effective Sales Funnel. This will help you stop missing on clients and instead hit the revenue goals you deserve.