How To Know What Kind Of Marketing To Buy For Your Oil And Gas Service Business.
The 3 types of marketing and how they apply to your business.
Most businesses have a poor understanding of marketing. When you ask someone what they think marketing is you'll get several answers. Especially in the oil and gas world.
The most common answers I hear have to do with social media, ad work and making company merchandise.
While those are a part of it, the oil and gas industry struggles to have a complete marketing plan.
The first step to avoid wasting a lot of money on marketing is understanding the 3 different parts.
1- Marketing Strategy (AKA Using data and a plan to keep our marketing attractive and effective)
Any great performing marketing campaign had a well thought out strategy behind it. It's more than finding the newest, best way to rank higher on google or a new "ad hack." It's about mapping a journey your customer travels to reach success with your service.
A strong marketing strategy is the anchor of your marketing efforts.
It takes data to start your strategy off on the right foot. Customer insights, analytics and market research all contribute to a solid marketing strategy. This helps us know where to spend your resources to get the biggest bang for buck.
Establishing a strategy is more than posting to social networks. It's an intelligent, well thought out playbook to be intentional with your marketing dollars.
2- Marketing Implementation (This is the implementation of the strategy)
This is your content, campaigns, and the day-to-day marketing activities.
It includes finalizing branding, writing copy, and anything else that brings your strategy to life.
Your marketing strategy gives direction but execution is the engine that drives efforts forward. You may have an internal team or outsourced to a marketing team to get the strategy in place. Implementation is only successful if it aligns with your marketing strategy.
3- Marketing Distribution (AKA how to get eyeballs on your business)
Marketing strategy and implementation is awesome but it’s worthless unless you get it in front of people. Distribution is how you plan to get your brand’s message and content in front of the right people.
This could be as simple as a running ads or using email funnels. There are many ways to get your product in front of the right crowd. The most important part of distribution is making sure you’re providing content to your target audience at the right place and right time.
That way you can maximize your impact and overall results.
The Reality
Marketing is ineffective without all three.
Marketing is much like and engine. Every component helps it function correctly. If you’re missing parts it won’t work correctly or even work at all. It needs regular maintenance, fuel and gauges to monitor it’s performance.
Don’t skip on any of these. It could be costing you a lot of potential revenue.
If you’re not sure where to get started we can help. We start with a thorough marketing diagnostics test much like a mechanic would with a car. That way we can prioritize your greatest opportunity or point out where you may be wasting time/money.
We can help.